What is a Vanity URL?
A vanity URL is a descriptive, pronounceable and memorable URL generally used to redirect URLs from one location to another. In simple language, a vanity URL is a long URL that has been changed into a customized short link. A vanity URL can also be known as a custom short URL or branded Link.
Vanity URLs contain a domain name which shows the relevant or brand a keyword for your business. These URLs can be used in a multitude of places, such as social media, print publications, emails and in other offline marketing activities.
A vanity URL is widely used to help people easily remember a specific web address. These URLs often redirect to another longer URL that has tracking information.
How to use a Vanity URL?
As Vanity URLs are used for business promotion, you should knowledge the rules of their usage. Never ignore these three simple rules when using Custom Short URLs, as they are also called, to make them perform their working.
Use it to a point. There is no need to use such a unique web address to show every one of your shared links in a “cute way.” A large number of websites have rather short web addresses and they don’t require Vanity URLs to look unique and original. The main objective of using the unique web address is to shape some short and identifiable address for the audience to find no difficulties in connecting it with the represented trademark and which will also help clients to remember it. If your original link performs these functions without any transformation, don’t use any changes.
Combine your SEO policy and Vanity URL. Using your Branded Links in interaction with other strategies and techniques will lead to faster success. Ascertain that your unique web address serves a valued supplementation to your SEO policy.
Choose distinctness. Do not confuse your clients by shortened forms and associations in presentation of your symbol – customers will appreciate honesty and crisp writing. By providing them enough information in the link, you describe them a direct route to the place of destination and gain their trust.
Why every business needs an online domain?
The Benefits of Using a Vanity URL
It is amazing how this tiny detail can improve your business. From the first view, it may seem that a Vanity URL is just a line which is enjoyable for the eye, but it has various functions which means the game is worth the candle. Get acquainted with the main benefits you can make use of when you have your personalized web address.
Increased Brand Awareness – It’s your link, so why would you endorse another company’s brand name in your short links when you can use your own. By using a branded link, your brand name will be seen more even when you share content produced by other people.
You are more trusted. A Vanity URL means you put the cards on the table when providing the clients to activate a link for it is an open invitation. A person looking at it knows where he or she will come. This is a type of assurance that this link is not a ticket to some fake site which purpose is phishing or spamming. Thus, you exemplify to the audience what content you provide and determine that it corresponds to your trademark. If speaking in figures, this method supports to increase the Click Through Rate index by up to 39% in comparison with long or short impersonalized links.
Full control over Link Management – Using your own named domain gives you control over your short links. You can delete them, redirect the destination or manage the description as you want.
Improved SEO – By including a keyword in the URL slug of your links, you’ll have an advantage competitors when it comes to SEO. You also have the added benefit of having your name linked with your keyword.
Integrated Link Retargeting and UTM Tools – You can add people who click on your links to your retargeting lists, even if that link leads to a third party website. This can increase your top funnel traffic by 500%. You can also build UTM parameters while you are making your branded short links.
Memorable and pronounceable – Vanity URLs are real words that people can read and understand. This means that your links are more memorable and pronounceable. Instead of a generic link that people will usually scan over, your link can be easily read – giving your message another chance to be used up.
It boosts your link operation. A Branded Link gives you complete control over it: redirect the location of URL, contain changes in its description, or just remove it – you are free to do whatever you want.
You make your SEO work for you. To help your trademark just as well as content unique from the crowd in this concern, you just need to enter your keyword in the URL slug. A pleasant addition is that from now on your brand will be related with the chosen keyword.